The launch of Super Follows opens a portal into a whole new world of weird, wild, unfiltered content from your favorite Twitter creators. So we decided to create a launch campaign that dove directly into that vortex.
We worked directly with Twitter creators for launch. We highlighted their Super Follow Tweets in the video and throughout our educational assets.
Role: Creative Director & Strategy
Copywriter: Clare Sandlund
Art Director: Alisha Shimada
Design: Meghan Wittbrodt
ITS HERE!!!!!! SUPER FOLLOW MEEEEEEEEEE https://t.co/i5a9bnCkpJ pic.twitter.com/TzKDelS7Xb
— tiara willis (@MakeupForWOC) September 1, 2021
introducing Super Follows—a paid monthly subscription that supports your favorite people on Twitter AND gets you access to ::puts sunglasses on:: super Tweets
— Super Follows (@SuperFollows) September 1, 2021
rolling out in US and Canada on iOS only … 😏 for now pic.twitter.com/Mb9sgxbw5F
we know what you’re thinking—“what’s Super Follows and I hope there’s a thread explaining everything.”
— Super Follows (@SuperFollows) September 1, 2021
well you’re in luck, here’s a 🧵 pic.twitter.com/aXN7rHJXaT
YAY!!! It’s out!!
— myesha thee stallion (@myeshachou) September 1, 2021
Super follow me for exclusive college tips & advice (standardized tests, application essays, studying, life on campus, resume building, networking, etc) & content where I can be more myself with you all (vlogs, crazy storytimes, rants, and so much more) !! pic.twitter.com/PoT29EOtz6